PUBLIC SECTOR: DETR hires Perspectives for road safety

The Department of the Environment, Transport and the Regions has appointed comms agency Perspectives to develop promotional activity to support its ’Think’ road safety campaign. Perspectives, which won the brief after a four-way competitive pitch will maximise awareness and encourage brand partners, such as retailers, mobile phone companies and breweries to endorse the initiative in a show of corporate citizenship, according to Perspectives director Nigel Owens.

The Department of the Environment, Transport and the Regions has

appointed comms agency Perspectives to develop promotional activity to

support its ’Think’ road safety campaign. Perspectives, which won the

brief after a four-way competitive pitch will maximise awareness and

encourage brand partners, such as retailers, mobile phone companies and

breweries to endorse the initiative in a show of corporate citizenship,

according to Perspectives director Nigel Owens.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in