Freud Communications has created a new division focused solely on
The division, Freud Promotions, will be headed by Linda Ewing, who joins
the agency from OK! magazine where she was sales and advertising
She reports to Freud managing director Gaby Zein.
’Linda’s appointment means we can increase our promotions capability,’
Zein said. The team will grow from two to five over the next two
Freud director Oliver Wheeler said the creation of the division
’reflects the opinion of all of us on the board that promotions
continues to be a very important part of our portfolio.
’In its simplest form, it will be looking across the departments in our
company and getting the best from them.’
Despite this, Ewing said promotions will be run as a separate division,
with a brief to grow business based on strategic product placement and
sponsorships. Radio, television, film and the press will be
’We will pitch promotions to clients as a creative idea, reaching
targets they have not even thought of with brands and events in the
market,’ said Ewing.
She will work with promotions manager Ben Padfield, while three more
existing Freud staff will join the division full-time.
Ewing indicated that former contacts may also join her: ’I like my own
people around me,’ she said.
The new division’s first deal involves Beautyspy, an on-line cosmetics
retailer, and Conde Nast. Promotions will appear in Vogue and Traveller
magazines, running into next year, Ewing said. ’They (the beauty
products) are exclusive, very AB1 women,’ she added.