Freud opens new division for promotional activity

Freud Communications has created a new division focused solely on promotional activity.

Freud Communications has created a new division focused solely on

promotional activity.



The division, Freud Promotions, will be headed by Linda Ewing, who joins

the agency from OK! magazine where she was sales and advertising

director.



She reports to Freud managing director Gaby Zein.



’Linda’s appointment means we can increase our promotions capability,’

Zein said. The team will grow from two to five over the next two

weeks.



Freud director Oliver Wheeler said the creation of the division

’reflects the opinion of all of us on the board that promotions

continues to be a very important part of our portfolio.



’In its simplest form, it will be looking across the departments in our

company and getting the best from them.’



Despite this, Ewing said promotions will be run as a separate division,

with a brief to grow business based on strategic product placement and

sponsorships. Radio, television, film and the press will be

targeted.



’We will pitch promotions to clients as a creative idea, reaching

targets they have not even thought of with brands and events in the

market,’ said Ewing.



She will work with promotions manager Ben Padfield, while three more

existing Freud staff will join the division full-time.



Ewing indicated that former contacts may also join her: ’I like my own

people around me,’ she said.



The new division’s first deal involves Beautyspy, an on-line cosmetics

retailer, and Conde Nast. Promotions will appear in Vogue and Traveller

magazines, running into next year, Ewing said. ’They (the beauty

products) are exclusive, very AB1 women,’ she added.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in