Consumer and technology PR agency Firefly Communications has been
hired to relaunch Yell.com’s UK site.
The appointment comes as part of a pounds 10 million UK marketing spend
on relaunching and repositioning the site.
Yell.com - the UK portal of the Yellow Pages Group - hired Firefly on a
retained basis after a two-way competitive pitch. It has a brief to
promote the Yell.com brand to consumers and businesses and will be
reporting to Nigel Marson, Yell.com’s marketing communications
Firefly MD Claire Walker, who is leading the account, said: ’They are
creating a new look for the site and aiming to reposition Yell.com as
the number one choice for consumers and businesses.’
Yell.com, which was launched in 1996, has a web search featuring 1.6
million classified listings that can be searched by type, name and
Yellow Pages retains Barclay Stratton to handle its off- line consumer,
trade and corporate accounts.