McLaren Marketing appoints Derek Harbinson to new head of digital media role

McLaren Marketing, the division behind the marketing of the McLaren F1 and road cars, has appointed its first head of digital media.

Named head of digital media: Derek Harbinson
Named head of digital media: Derek Harbinson

Former journalist Derek Harbinson has joined the company from Cedar Communications where he was acting editor.

Harbinson said of his appointment: ‘This is an incredibly fast-moving and exciting time in digital media and marketing, with a boom in mobile and tablet access and apps, alongside the now more traditional websites and email marketing, offering a huge range of innovative ways we can communicate with our fans, engage the media, and work with our partners.’

Harbinson’s previous roles have included editor-in-chief at Maxim UK and editor-in-chief at Haymarket Customer Magazines.

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