Carma International set to launch internet tools

Media analysis company Carma International is launching two global on-line tools which could herald the end of doorstep-sized media reports.

Media analysis company Carma International is launching two global

on-line tools which could herald the end of doorstep-sized media

reports.



Carma has re-booted its UK franchise, now headed by Tom Vesey, after

former head Sandra McLeod set up her own research and evaluation company

Echo last year.



The first internet-based product, Radar, allows clients direct access to

a bespoke, on-line database of media analysis. A full analysis can be

sorted in a number of ways, for instance to show how a particular

journalist has covered a company and its competitors in the past. The

data commissioned by a client is not available to other users of the

service.



At present Radar only covers US media, but this is being expanded to

Europe and the service will be available in the UK on subscription in

the next two to three months.



Carma’s second on-line tool is a more general source of information.



The company has invested in a daily-updated omnibus study, ImMEDIAte,

which tracks trends in media coverage of global companies according to a

selection of key performance indicators which have an effect on

reputation, such as crises, environment, sales, and e-commerce.



The service is available on subscription. It covers the US media and

will cover European media later this year.



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