Media analysis company Carma International is launching two global
on-line tools which could herald the end of doorstep-sized media
Carma has re-booted its UK franchise, now headed by Tom Vesey, after
former head Sandra McLeod set up her own research and evaluation company
Echo last year.
The first internet-based product, Radar, allows clients direct access to
a bespoke, on-line database of media analysis. A full analysis can be
sorted in a number of ways, for instance to show how a particular
journalist has covered a company and its competitors in the past. The
data commissioned by a client is not available to other users of the
At present Radar only covers US media, but this is being expanded to
Europe and the service will be available in the UK on subscription in
the next two to three months.
Carma’s second on-line tool is a more general source of information.
The company has invested in a daily-updated omnibus study, ImMEDIAte,
which tracks trends in media coverage of global companies according to a
selection of key performance indicators which have an effect on
reputation, such as crises, environment, sales, and e-commerce.
The service is available on subscription. It covers the US media and
will cover European media later this year.