The UK’s third-largest bookmaker, Coral Eurobet, has appointed
Simon Clare as its first ever PR director to coincide with its
Until recently the company was known as Coral International. The name
change follows the integration of on-line betting company Eurobet, which
was acquired last December. Eurobet is fast exceeding the group’s
off-line gambling outfit, with a weekly turnover of pounds 2
Clare, who previously worked in Coral’s press office as racecourse PR
manager, now heads the group’s PR, overseeing both off- and on-line
Reporting to Coral’s managing director Trevor Beaumont, Clare’s brief is
to raise the profile of Coral Eurobet, in particular its on-line
He said: ’My main role will be to get both the Coral and Eurobet names
known globally with a view to becoming the biggest betting service in
The group created Clare’s PR position as part of a multi-million pound
investment in the internet betting initiative.
Clare will oversee Coral’s three-strong in-house team in the UK and its
external agency Hill and Knowlton.
H&K was appointed to handle the Eurobet account last month after the
resignation of Burson-Marsteller which was only appointed in March (PR
Week, 3 March).
According to Deborah Saw, who headed the account, B-M resigned just a
month after it was appointed due to the departure of Coral’s director of
marketing Steve Finnemore, who left to join Ladbrokes as marketing
director of its on-line service.