Shine Communications hires former The World's Leading blogger as social media head

Shine Communications has hired the blogger behind the former acerbic PR blog The World's Leading, as head of social media.

Former World's Leading blogger: Mark Pinsent
Former World's Leading blogger: Mark Pinsent
Mark Pinsent will work at the agency three days a week, joining digital arm Shine Digital, which provides search, video, social media, viral, seeding and analytics.

Pinsent is currently freelancing, but was a director in Edelman’s technology practice until the end of last year. He has also spent time at Text 100 and Inferno Communications (now Bite).

He said: ‘What excited me about working with Shine is the appetite among its clients and people for integrating digital into communications campaigns. Shine’s database includes some fantastic brands and the team’s energy is infectious. It should be fun.’

Shine Digital’s clients include eBay, Martini, Littlewoods, Indesit and Paramount Home Entertainment.

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