Weber picks up Hitachi account

Hitachi has consolidated its UK and pan-European PR and trade media relations by appointing Weber Group Europe on fees worth pounds 200,000.

Hitachi has consolidated its UK and pan-European PR and trade media

relations by appointing Weber Group Europe on fees worth pounds

200,000.



The brief is two-fold. Weber will co-ordinate different messages from

Hitachi’s Information Media Group (IMG) and Information Systems Group

(ISG). IMG manufactures and distributes monitors, projectors and CCTV

equipment; ISG seeks to integrate smart card expertise with

services.



’The two divisions are so different, the messages are very different,’

said senior Weber director Tanya Bunney. ’Our clients are asking us to

help them develop unified messages. They are trying to get consistency

across different product groups,’ she said.



Weber replaces several incumbent agencies, including Harvard PR and

Kaizo.



Although IMG and ISG will each have a Weber team running separate

programmes, their efforts will be co-ordinated by Bunney.



The agency consolidation coincides with Hitachi’s shift from being

purely product-driven towards demonstrating how those products can solve

business problems, Bunney said. There will be a greater focus on the

internet and interactive electronics.



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