Pru gears up for a major PR drive to push pensions

Top five UK financial services company Prudential has started to shortlist agencies to support its group pensions department. The list is being drawn up in advance of the launch next year of stakeholder pensions, aimed at ensuring that those earning less than the national average wage are not left in poverty in retirement.

Top five UK financial services company Prudential has started to

shortlist agencies to support its group pensions department. The list is

being drawn up in advance of the launch next year of stakeholder

pensions, aimed at ensuring that those earning less than the national

average wage are not left in poverty in retirement.



The head of marketing and communications for Prudential Group Pensions

(PGP), Karen Richardson-Fowler, is running the pitch together with her

boss, PGP marketing director Sean Tompkins. A spokesman stressed the

pitch is for more than the stakeholder pension, although this is

expected to form a central part of the brief. ’We’ve been hearing

pitches at the moment for agencies to support PGP and maintain our

position as a key player in the market,’ spokesman Vicky Hill said.



Prudential maintains a separate life assurance and pensions department

within its retail arm, but the stakeholder pension, designed for

employees without access to occupational pension schemes, is to be sold

through PGP.



The division already supports 500,000 pension policy holders through

agreements with over 3,500 company schemes. PGP made profits of pounds

36 million in 1999, an increase of more than 60 per cent on the year

before.



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