Bacardi hands global marketing work to WPP for Bombay Sapphire brand

Bacardi has handed the global marketing work for its Bombay Sapphire brand to marketing communications group WPP.

New support: Bombay Sapphire
New support: Bombay Sapphire
WPP will manage the brand’s PR, digital and global advertising campaigns from its London offices.

WPP will source talent from within its global network of communications agencies, which includes Hill & Knowlton, Burson-Marsteller and Cohn & Wolfe, to address the needs of the brand in delivering a new campaign for Bombay Sapphire.

Global media planning and buying for Bombay Sapphire remains unchanged, with MEC handling the brand's global requirements.

The local market activities will be arranged on a local level by individual markets as local market agency contracts are not impacted by this decision.

The win is the second for the WPP group this week. PRWeek revealed that Lloyds had handed a WPP-led coalition of agencies the corporate media relations and public affairs accounts for its insurance division.

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