MEDIA: MEN’S MAGAZINES - Lifestyle mags take aim at everyman/Ladmags appear to have hit a high water mark in sales, and it is now the more upmarket men’s magazines which are growing their readership
Greg Williams’ appointment as the editor of Arena last month came
at an interesting time for the men’s magazine market. After steady
growth throughout the 1990s, the summer’s ABC figures showed a decline
in some of the key titles for the first time.