BORDER LINES: SAN FRANCISCO - Hi-tech Bite opens US office

UK consumer technology agency Bite is opening a US office to attract business from internet start-ups based in Silicon Valley. According to Judy Wilks, general manager of the US office, Bite’s strategy will initially be to establish itself by winning European-based work before starting to pitch for US work. The new office starts without any existing clients. Its premises are shared with Gyro, a marketing communications specialist which covers all disciplines except public relations, rather than Text 100, the technology PR specialist Bite was originally spun-off from. Wilks will report directly to Bite managing director Clive Armitage.