DUSSELDORF: International banking group Citibank has appointed
Christian Kroos as head of corporate communications. He replaces Folkert
Mindermann, who was made redundant in September 1998 (PR Week, 18 Sept,
At that time, Citibank had intended to put PR in the hands of the
marketing department, but has since taken a U-turn and appointed Kroos
in a streamlined version of Mindermann’s role.
Kroos will report to the Citibank board and oversee a team of eight.
As a result of the appointment, Citibank is reviewing its relationship
with Dusseldorf-based Boutwell on project work.
Kroos previously worked at Burson-Marsteller in Frankfurt for five
years, heading corporate communications for Germany. Citibank was one of
his clients. His new team includes Mirko Kaminske, media relations
manager of Citibank Privitakunden, Germany’s largest high street bank;
media relations manager of corporate banking Geert Harzmann; Brigitte
Gray, who becomes sponsor manager; and Frank Issler, intranet
Kroos said of his role: ’There are big changes taking place in banking
and Citibank has a reputation for innovation. We were the first to
introduce telephone banking and bring branch and direct banking under
one roof. We intend to go further with innovative changes in internet
Previous PR head Mindermann was also public affairs director of parent
company Citigroup as well as Citibank Privitakunden. He represented
Citigroup, its high street arm, and its credit card businesses. He
oversaw a staff of nine in group communications and was responsible for
press and government relations, PR internal communications and
supporting investor relations.