Internet auctioneer Bid.Com International has appointed Brodeur A
Plus as its European PR agency.
Brodeur was hired after a four-way pitch which included Harvard,
August.One Communications and Profile. This is the first PR appointment
for the European division of the organisation which is Dublin-based and
launched in July.
Although Bid.Com sells under its own brand in the US, in Europe it is
looking to license its on-line auction and e-commerce technology to
established internet brands in return for a share of future profits.
According to Stan Woods, MD of Brodeur A Plus, the PR campaign will
target established internet players such as Freeserve and brands such as
BSkyB and QVC. ’The largest names on the web are our target,’ he
said.
The key areas for on-line auctioneering are expected to be computers,
travel and sport.
