Sony Music Europe, home to Latino sensation Ricky Martin and
Jamiroquai, has appointed Manning Selvage and Lee on a Europe-wide PR
brief to promote its artists’ web sites.
The media relations campaign has several strands, including promoting
the sites to a consumer audience and highlighting Sony’s web presence
within the trade press. Sony sells CDs and other merchandise via the web
’We will tailor the message to the market, including highlighting the
technology involved in the site for stories for the new media and
business press,’ said Dave Bennett, MS&L associate director.
The agency was appointed without a competitive pitch on a recommendation
of a former client. This is the first time Sony has appointed an agency
on this type of brief.
The campaign will focus on the UK, French and German markets, with a
further rollout expected in early 2000. Because of the dual nature of
the brief, MS&L will report to Jonathan Morrish, corporate
communications vice-president for Sony’s European music operation, and
Nico Koepke, technology and media vice-president for the business.