1. The London Dungeons launched the new 'Adopt a Gravestone' scheme on 15 July by making Jonathan Ross, Boris Johnson and Simon Cowell 'dead famous'. They are now 'guaranteed eternal fame' as the visitor attraction gave them their own gravestones complete with personalised epitaphs. A tad macabre.

2. Forster's new division dedicated to 'communicating with older people' is planning to launch a dating agency for the over-eighties called Smitten Kittens. It is inviting people to vote on whether the service is a good idea. 'Why shouldn't people in their nineties or above find romance, companionship or even a physical relationship?' said director Pippa Strutt.

3. Chester-based PR agency De Winter PR & Marketing organised a flashmob dance to take place during a race meet on 16 July to promote Golden Square Shopping Centre in Warrington. One hundred dancers broke into a choreographed routine to Kylie Minogue and Lady Gaga. But this was the PR team's only winning idea, as they failed to back a winning horse.

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