The world’s largest Visa card issuer, Bank One International, has
appointed Nick Cobban as PR chief for Europe.
Cobban, currently director of credit and debit card association the
Credit Card Research Group, has been named vice-president of PR Europe
at Bank One. He holds the most senior European PR position and reports
to James Corcoran, Bank One International’s chief executive for European
operations.
The new post is part of a profile-raising campaign by Bank One, which
has been operational in the UK since November 1998 and is seeking to
expand throughout Europe.
Cobban will be responsible for all areas of PR, including liaising with
Bank One’s existing agency, Leeds-based Lynx PR. He will also be
responsible for building Bank One’s communications team.
’My job will be to increase awareness of Bank One’s credit cards and
plan for rapid European expansion and future internet-related products,’
said Cobban.
Cobban was appointed director of the Credit Card Research Group in
March. Prior to that, he was PR head for Barclays’ high street arm until
he resigned at the beginning of this year (PR Week, 29 January).
