Technology: The Week in Technology

Bell Pottinger scoops Nintendo business.

Nintendo has appointed Bell Pottinger as its retained PR agency. It will handle all of the gaming company's UK consumer and corporate business, thought to be worth £250,000. The agency will manage a 24-hour press office and create campaigns around game launches and its DS and Wii products. The win follows a competitive pitch process that was handled by the AAR.

Rob Skinner, the ex-MD of Chameleon, has launched a venture named Skout PR. Skinner left Chameleon in March and has been establishing his own company in Manchester, which will offer b2b and technology PR to clients in the North West and across the UK.

BOOM has been appointed by games publisher, DTP Entertainment, to lead a UK-based campaign for the launch of TNT Racers. The German-based company has charged Boom with raising consumer awareness of the title in the British market and generating trials of the racing game.

Yomego, the social media agency, has launched a 'social media reputation' tool to measure brands' online reputation and offer recommendations on improving it. The service tracks what is being said about a brand across 29,000 social media channels, measuring data including the number of people exposed to brand messages and the level of positive or negative sentiment. It can also be used to gauge the effectiveness of a PR or ad campaign on reputation.

Gtech, the British product design company specialising in floorcare and garden electronic products, has appointed Bottle PR to promote its range of cordless Power Sweepers in the UK. The account was won after a competitive pitch.

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