The Week in Healthcare - De Facto wins ClinTec International brief

Good Relations' pharma division De Facto has been appointed by ClinTec International to roll out a trade media campaign. The account will be led by De Facto account director Tristan Jervis and the agency will aim to raise ClinTec's profile among key target audiences in the pharma and biopharma sectors.

De Facto account director: Tristan Jervis
De Facto account director: Tristan Jervis

Road Communications is set to launch a pan-European health awareness campaign for SCA Hygiene. '50+ Better Health for Men' will be targeted at urologists, GPs and associated healthcare professionals. It will aim to educate key stakeholders about the severe quality of life impact incontinence has on men and their partners.

Pukka Herbs has chosen CCD PR to handle its PR support. As part of the brief, CCD has been charged with promoting product launches for the organic herbal brand during the next year.

Smilestudio, the teeth whitening specialist centre, has called in Hudson PR to promote its services following a two-way pitch. Since its inception in March 2002, the network of Smilestudio outlets has broadened to include Glasgow, Nottingham, Norwich and Manchester.


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