The annual Communication Directors Forum included one unforgettable
highlight - oddly enough it wasn’t former BBC director general Lord
Birt’s opening address.
Rather it was the ’entertainment’: a nightly cabaret in the Horizons
bar. Hindered only by limited singing talent and questionable PVC
costumes, the stunning tribute to Freddie Mercury and Queen caused a
On the second night the troupe received a standing ovation for a
selection of songs including a version of Hit Me with Your Rhythm Stick,
featuring one of the male dancers dressed as a headmaster with a cane,
while several of the female troupe paraded around dressed as
In comparison, Lord Birt’s talk on ’The future of digital media’
received a lukewarm response and was publicly lambasted in the event’s
closing debate: ’Seeking always to be honest in corporate communications
is nothing but pious rubbish’.