Economist Intelligence Unit appoints Grayling for awareness brief after four-way pitch

Grayling has been appointed by the Economist Intelligence Unit to provide international media relations and digital engagement across Europe and North America.

Grayling CEO: Michael Murphy
Grayling CEO: Michael Murphy

Grayling’s brief is to raise the profile of the EIU, positioning the sector analysts and leveraging report content. The six-figure account was won following a four-way pitch and covers activity in the two regions.
Michael Murphy, CEO Grayling, said: ‘The fact that the Economist Intelligence Unit has chosen to work with Grayling is another strong endorsement of our growing reputation for providing counsel, insight and delivery of global PR support. The EIU is such a prestigious brand; we are delighted to be working with them in such an integrated communications remit across territories.'

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