Honda UK has appointed a manager of press relations. The
newly-created role will be filled by Paul Chadderton, currently
executive editor of car magazine Auto Express, where he has worked for
Chadderton slots in between Honda UK head of public relations Paul
Ormond, to whom he reports, and a team of three PR executives. He begins
the new job at the end of August.
The main part of Chadderton’s remit will be media relations for Honda UK
car products, although he said there would be some corporate
communications too. Honda has a factory in Swindon.
Under Chadderton there will be one PR executive for cars, one who is in
charge of the press fleet, and one looking after launches. The remainder
of the press office function consists of a sponsorship manager and a
motorbike PR executive. All report to Ormond. Honda Europe, which is
also based at the company’s new Slough headquarters, has a separate PR
Honda UK reorganised into three divisions this year: cars, motorbikes
and power equipment - the latter includes lawn mowers, outboard motors
and all-terrain vehicles. Chadderton’s new role was created to bring
communications into line with the structure of other departments.
Previously, only cars were dealt with by a central PR function, but now
motorbikes and power equipment have fallen under its remit.
Chadderton said: ’As an automotive journalist you learn a tremendous
amount about the industry and what lies on the other side of the
Communicating that information to former colleagues is appealing.’
Honda sold 41,000 cars in the UK last year and turns over pounds 36