Tiscali - the Italian telecom and internet company valued at pounds
5 billion - has appointed financial PR agency Smithfield on a
The Sardinia-based firm, which introduced free internet access to Italy,
hired Smithfield Financial on six-figure annual retainer fees to advise
on its European financial PR and investor relations.
Agency director Valeria Vescina will lead the account, which was won
after a non-competitive pitch, working alongside Gerard Wichers, head of
Leading a team of five, Vescina has a brief to target the UK media and
UK-based pan-European media.
She will report to Tiscali’s senior management team: founder, chairman
and managing director Renato Soru; chief financial officer Massimo
Cristofori and chief technical officer Luigi Filippini.
Tiscali launched on the Nuovo Mercato stock exchange in Milan last
October, raising over pounds 88 million. Since the company launched in
1997, it has acquired a number of leading European ISPs and telecom
firms, such as Switzerland’s second biggest ISP Datacomm and
Belgium-based ISPs Link Line and Interweb.
Tiscali scrapped ideas to follow up last year’s IPO with the sale of a
further tranche of shares in March, instead launching a bond offering at
the end of June.