The British Standards Institution (BSI), the organisation which
awards kitemarks and standards to products and businesses, has appointed
Alick Whitfield as head of corporate affairs.
He replaces Brian Bannister, who has left to become director of
communications at the Institute of Chartered Accountants.
Whitfield heads a team of six staff, who work in internal and external
communications, media relations and government relations. He reports to
chief operating officer Kevin Wilson as well as chairman Vivian
He also oversees the institution’s relationship with agency Keith
McDowall Associates, which works in government affairs.
Currently, the BSI, which was founded in 1901 and incorporated under
Royal Charter in 1929, is sponsored by the Department of Trade and
Industry, and runs as a non-profit distributing organisation. It is
looking at a possible privatisation and flotation and has appointed
advisers to this end. However, it would need DTI approval to float.
Whitfield said: ’I can’t see it happening in the next 12 months.’
As well as awarding kitemarks, the BSI co-ordinates and promotes
national and international standards such as the ISO 9001. It looks at
issues as wide-ranging as safer goal posts for children’s football to
Its annual turnover is close to pounds 170 million, and it operates in
over 90 countries.
Whitfield joins from Bupa, where he was government affairs manager,
working on a six-month project.
Prior to Bupa, Whitfield was at Axa where he was government and
community affairs manager but left following the disbandment of its
government affairs department (PR Week, 10 December 1999).