Lexis PR has won a corporate and consumer brief with Tesco.com
after a competitive pitch. The agency joins Joe Public Relations working
on the supermarket’s rebranded on-line offering. They report to
corporate communications manager Nicole Lander.
Tesco.com, which includes a home shopping service, has been spun-off as
a wholly-owned subsidiary of the ’bricks and mortar’ Tesco chain, with a
separate management team.
The retailer said that responsibilities are still in the process of
being divided between the two agencies. Joe Public Relations handled the
launch of what was then Tesco Direct in April 1999.
Last year, Tesco’s on-line operations made an operating loss of pounds
11.2 million on sales of pounds 125 million, although it has predicted a
profit within two years. Home shopping is currently available from 70
per cent of Tesco’s UK stores, and the internet service may also be
rolled-out overseas. Goods ranging from CDs to beds are sold in addition