Chemicals manufacturer ICI has appointed Penny Studholme to replace
Martin Adeney as group communications director.
Studholme, currently director of communications strategy at BAe Systems,
takes up her new post next month. Although it is not a board position,
she will report to ICI chief executive Brendan O’Neill.
BAe Systems corporate communications director Hugh Colver, to whom
Studholme reported, confirmed that she will be replaced. Adeney, who
joined ICI in 1989, will work in PR consultancy and pursue writing
Since 1993, ICI has been repositioning itself by selling off its heavy
industrial chemicals interests in favour of growing its speciality
chemicals businesses, which range from adhesives and paint to food
flavouring and perfume.
Studholme said that a large part of her new role will be to continue the
repositioning. ’It is a strong British brand,’ she said. ’But it is very
different to people’s perception of it.’
She inherits a team of three who report directly to her: chief press
officer John Edgar; external affairs manager Sam Benoy, who looks after
science and the environment; and internal comms manager Regina
Colver said that Studholme’s departure will not signal any change in
strategy for BAe Systems - formed from a merger between British
Aerospace and Marconi Electronic Systems. ’I wanted someone who could
take a leading role in putting together the communications strategy of a
new company,’ he said. The new recruit will continue that strategy, he