Cadbury hires consumer PR shop Pretty Green for Maynards Wine Gums brief

Confectionery firm Cadbury has called in Pretty Green to handle the PR for its latest Maynards Wine Gums campaign.

Campaign launch: Maynards Wine Gums
Campaign launch: Maynards Wine Gums
The consumer PR shop has been hired to amplify new above-the-line activity that sees the return of ‘Maynard the Moose’, a brand icon that first appeared 20 years ago.

The agency will work alongside Fallon and PHD on the campaign, which kicks off this month and rolls into August.

Earlier this month, Cadbury appointed Pretty Green to work on its Crème Egg account. The agency won a competitive pitch to work on a new campaign for the ‘Creme Egg Season’ in 2011.

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