Boom appointed by games publisher DTP Entertainment to promote TNT Racers

Games publisher DTP Entertainment has appointed creative communications agency Boom to lead a UK-based campaign for the launch of games title TNT Racers.

Boom to promote games title: TNT Racers
Boom to promote games title: TNT Racers

The German-based company has charged Boom with raising consumer awareness of the title in the British market and generating trials of the racing game.

TNT Racers will be online in August 2010 on the Xbox Live online entertainment network along with the PlayStation Network and Nintendo Wii.

Boom founder Justin Crosby said: 'TNT Racers is a classic action-packed console racing game and we’re looking forward to bringing the title to the attention of online console gamers across the UK.'

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