European football’s governing body Uefa has appointed Mike Lee as
its first director of communications and public affairs.
Lee joins from a similar role at the English Premier League, and takes
up the Geneva-based, board-level post in September, reporting to Uefa
chief executive Gerhard Aigner.
The move is part of a wide-ranging restructure at Uefa following a
review by management consultants and the creation of an executive board
of directors across the business. ’I have a corporate communications
remit across all departments,’ Lee said. Press and media relations were
not handled at director level before.
Lee said he would inherit some existing staff at Uefa but will also need
to recruit. ’We are continuing the review. I will be discussing with
Gerhard Aiger how that will all settle on the press and communications
Internet communication and public affairs are targeted for
Lee said Uefa’s internet communications, including interactive features
and web broadcasting, will form an important part of his role. ’I will
be developing the public affairs side as well, working with the CEO on
relationships with Brussels and the national governments of EU member
A replacement as chief spokesman and head of communications and
corporate affairs will be recruited at the Premier League, he said.
Uefa organised Euro 2000, widely held to be the most entertaining
international tournament of recent times. France won the final last
Sunday, beating Italy 2-1 with a dramatic ’golden goal’ in extra
The organisation also handles the premier European club competition, the
Champions League, in addition to smaller tournaments and grassroots
football initiatives across 51 countries.