DIARY: Hitting the charts ’with a bullet’ has new meaning

Offering free time for a good cause is an established agency tactic. Travelling overseas in the line of work is not unusual either.

Offering free time for a good cause is an established agency

tactic. Travelling overseas in the line of work is not unusual

either.



To do both, however, is rare. But that’s exactly what Claire Spencer,

planning director at Manning Selvage and Lee undertook last month. She

joined Chris Tanous, MD of Marshall Tanous in jetting off to Bosnia to

help NATO forces launch a new pop music station.



Spencer and Tanous - respectively chairman and treasurer of the IPR’s

Marketing Communications Group - worked alongside the British army on

the project. Spencer and Tanous’ client, ’S For’ in military parlance,

was based in the Bosnian town of Banja Luka, the location of the now

active radio station. The challenge of unfamiliar terrain was

exacerbated by freezing temperatures and three foot high snowdrifts.

Yet, despite the physical hardships the English PROs spent a productive

week advising eager soldiers on communications and tactics.



Spencer says she will always remember strolling through Banja Luka flea

market, surrounded by protective squaddies and conducting interviews

with nervous locals on the sort of radio station they wanted. ’The kids

we interviewed in our research do feel they have a future, and helping

them realise that the outside world cares and can help is very

rewarding,’ she says.



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