DIARY: Absent and absolute power is a Freudian trait

’Tis the season for list-mania, and last week Time Out magazine joined the fray with its guide to the 100 most powerful people in London.

’Tis the season for list-mania, and last week Time Out magazine

joined the fray with its guide to the 100 most powerful people in

London.



One of the PR industry’s favourite sons, Matthew Freud, comes in at

number five - ahead of minor figures such as Alastair Campbell (15),

Harry Barlow, whose consultancy, Harry, has done some work for Ken

Livingstone’s mayoral campaign (36) and Max Clifford (49). Freud client

Chris Evans only managed number 92, despite the fact he has his own

radio and television shows.



But what particularly interested PR Week was Time Out’s assertion that

Freud will ’quit PR soon’. According to Oliver Wheeler, head of Freud’s

corporate and internet divisions, the apparent disparity was explained

thus: ’He is not leaving PR as such, but executional PR is something he

doesn’t do a lot of. But this is not an announcement - he has been sort

of saying this for ten years. His role is what you would expect of a

chairman, much more strategic and advisory.’



Phew! It’s a relief to get that sorted out.



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