’Tis the season for list-mania, and last week Time Out magazine
joined the fray with its guide to the 100 most powerful people in
One of the PR industry’s favourite sons, Matthew Freud, comes in at
number five - ahead of minor figures such as Alastair Campbell (15),
Harry Barlow, whose consultancy, Harry, has done some work for Ken
Livingstone’s mayoral campaign (36) and Max Clifford (49). Freud client
Chris Evans only managed number 92, despite the fact he has his own
radio and television shows.
But what particularly interested PR Week was Time Out’s assertion that
Freud will ’quit PR soon’. According to Oliver Wheeler, head of Freud’s
corporate and internet divisions, the apparent disparity was explained
thus: ’He is not leaving PR as such, but executional PR is something he
doesn’t do a lot of. But this is not an announcement - he has been sort
of saying this for ten years. His role is what you would expect of a
chairman, much more strategic and advisory.’
Phew! It’s a relief to get that sorted out.