DIARY: The match of the day is Gareth Southgate with a footy web site

As a footballer, Gareth Southgate is remarkable for two reasons: one, he habitually speaks in words of more than two syllables, often without saying ’erm’; and two, he missed the penalty which lost England the European Championship semi-final in 1996.

As a footballer, Gareth Southgate is remarkable for two reasons:

one, he habitually speaks in words of more than two syllables, often

without saying ’erm’; and two, he missed the penalty which lost England

the European Championship semi-final in 1996.



But it seems that not everyone was glued to their TVs on that dreadful

June night four years ago, or to the pizza commercials which followed.

In fact, there are some people who do not know who Gareth Southgate

is.



MatchON.com did not worry about this when it hired him to launch its

real-time football entertainment web site. His identity may have been a

complete mystery to some of the female footie enthusiasts gathered round

him, but that won’t stop Southgate providing what MatchON.com calls his

special ’football insights’ to the web site. Liverpool’s Sami Hyypia and

referee Roger Milford will also be providing encouragement from the

cyber-terraces.



’It’s the pulse of football whenever and wherever you are,’ says MatchON

marketing manager Joe Culleton.



A final thought: Kenneth ’they think it’s all over - it is now’

Wolstenholme was also at the launch. Considering he uttered those words

34 years ago, you get some impression of how long Southgate’s moment of

notoriety may be remembered. By those who know who he is, obviously.



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