DIARY: PRO sends no SOS, as the message in his bottle was perfectly adequate

The Wright Partnership’s Kew offices recently fell foul of London’s water system.

The Wright Partnership’s Kew offices recently fell foul of London’s

water system.



A burst water main outside the consumer agency’s office meant that the

car park and electricity generator were partially submerged.



While most of the staff ran to rescue their much-loved cars or sat

cursing the fact that the power cut had erased half the morning’s work,

graphic design studio manager, Kaush Bharti, had other ideas.



Taking the advice of its client PR Brands UK, distributors of Jameson

Irish Whiskey, Bharti took the motto ’What’s the rush?, to heart and,

with a bottle of the triple-distilled Irish whiskey and a Jameson

inflatable chair, decided to savour the moment.



’There was nothing better to do, so I though I’d make a nuisance of

myself and annoy the firemen,’ said Bharti.



The power came back on later that day but not before the troublesome

Bharti had floated round the car park for a good hour helping himself to

liberal swigs of whiskey.



However he still managed a full day’s work by resisting the urge to

drink the whole bottle himself and even offered some as a peace offering

to the firemen after they had sorted out the problem.



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