Career development is hardly a new concept to the PR world - most
consultancies worth their salt have been running some kind of career
development programme for the last decade. What makes Manning Selvage
and Lee’s new CDP news is the prominence it is being given as a
marketing hook for the agency.
Flagging up your commitment to CDP in an external advertising campaign
appears an astute move in a competitive recruitment market. The snag is
that a real commitment to a truly holistic CDP programme requires an
altruistic streak that doesn’t always sit comfortably with an agency’s
own human resources requirements. Lets face it, while MS&L’s ’career
passport’ is a great recruitment tool it could well be used by some to
explore ’foreign parts’.
The crucial balancing factor is going to be the flexible approach that
MS&L is taking towards the needs of individuals, for example, by
allowing them to take sabbaticals. It isn’t going to be possible for all
firms to take this approach to its logical conclusion, but a commitment
to personal development and an appreciation of the work/life balance are
going to be real differentiators when it comes to retaining talent.