Editorial: CDP is for life, not just recruitment

Career development is hardly a new concept to the PR world - most consultancies worth their salt have been running some kind of career development programme for the last decade. What makes Manning Selvage and Lee’s new CDP news is the prominence it is being given as a marketing hook for the agency.

Career development is hardly a new concept to the PR world - most

consultancies worth their salt have been running some kind of career

development programme for the last decade. What makes Manning Selvage

and Lee’s new CDP news is the prominence it is being given as a

marketing hook for the agency.



Flagging up your commitment to CDP in an external advertising campaign

appears an astute move in a competitive recruitment market. The snag is

that a real commitment to a truly holistic CDP programme requires an

altruistic streak that doesn’t always sit comfortably with an agency’s

own human resources requirements. Lets face it, while MS&L’s ’career

passport’ is a great recruitment tool it could well be used by some to

explore ’foreign parts’.



The crucial balancing factor is going to be the flexible approach that

MS&L is taking towards the needs of individuals, for example, by

allowing them to take sabbaticals. It isn’t going to be possible for all

firms to take this approach to its logical conclusion, but a commitment

to personal development and an appreciation of the work/life balance are

going to be real differentiators when it comes to retaining talent.



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