The Times Online paywall unpopular with public, finds PRWeek research

The public wants online news to remain free of charge, new figures show.

Unpopular: Times Online paywall
Unpopular: Times Online paywall

A survey of 3,000 members of the public carried out for PRWeek by OnePoll found 93 per cent thought newspapers should use advertising, rather than a paywall, to make money online.

The survey, carried out shortly after the Times Online paywall was put into place, showed 78 per cent of people did not think the paid-for model adopted by The Times would succeed. Seventy three per cent of respondents said paid-for content should be of higher quality than freely-available content, but just 13 per cent thought the content on Times Online was of a higher quality.

Separate studies have shown The Independent to be the early beneficiary of the Times Online paywall, with traffic to outstripping traffic to Times Online for the first time ever.

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