BORDER LINES: DELHI - Brodeur forms alliance with Genesis PR

Brodeur Worldwide has formed an alliance with Delhi-based Genesis PR to form Genesis@ITPR.com, aimed at providing PR services to companies in the IT, telecom and e-business sectors. The parties have agreed a revenue-sharing agreement for the practice but the possibility of a full-blown joint venture in the future is not ruled out. Genesis has six offices across India and employs 110 people across its six practice areas of technology, infrastructure, services, corporate PR, healthcare and consumer/entertainment.

Brodeur Worldwide has formed an alliance with Delhi-based Genesis

PR to form Genesis@ITPR.com, aimed at providing PR services to companies

in the IT, telecom and e-business sectors. The parties have agreed a

revenue-sharing agreement for the practice but the possibility of a

full-blown joint venture in the future is not ruled out. Genesis has six

offices across India and employs 110 people across its six practice

areas of technology, infrastructure, services, corporate PR, healthcare

and consumer/entertainment.



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