BORDER LINES: BAD HOMBURG - Amex hires Arts and Others

American Express Deutschland has handed its PR account to Arts and Others (A&O) in Bad Homburg. This ends the 12-year relationship between the financial services giant and ABC Frankfurt. ABC declined to pitch for the work. Gotz Lachmann, head of publicity at Amex, said the change was due to ’internal company changes’. Margrit Schumacher will run the account at A&O, while Amex hopes to strengthen its PR activities in the German market. The PR plan involves raising the profile of Traveller’s Cheques and A&O will introduce the Centurion Card, one stage up from the Platinum Card.

American Express Deutschland has handed its PR account to Arts and

Others (A&O) in Bad Homburg. This ends the 12-year relationship between

the financial services giant and ABC Frankfurt. ABC declined to pitch

for the work. Gotz Lachmann, head of publicity at Amex, said the change

was due to ’internal company changes’. Margrit Schumacher will run the

account at A&O, while Amex hopes to strengthen its PR activities in the

German market. The PR plan involves raising the profile of Traveller’s

Cheques and A&O will introduce the Centurion Card, one stage up from the

Platinum Card.



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