INTERNATIONAL: Ketchum takes majority of SEIS

Madrid: Ketchum is to become the majority owner of the Madrid-based Spanish Executive Information Services (SEIS).

Madrid: Ketchum is to become the majority owner of the Madrid-based

Spanish Executive Information Services (SEIS).



The full-service agency - ranked fifth in the country by the Spanish

Association of PR Agencies, with 42 staff and 1999 fees of pounds 1.5

million - has been linked to Ketchum since an initial investment was

made in 1993.



The link was strengthened last January when SEIS managing director and

co-founder Teresa Garcia Cisneros was named a Ketchum partner and joined

the firm’s management council. The latest move increases Ketchum’s stake

to 70 per cent and brings to more than 50 the number of Ketchum offices

and affiliates worldwide.



The Spanish operation’s expertise is in technology, healthcare, brand

marketing and corporate reputation. SEIS clients include Microsoft, Mars

and Compaq. SEIS will continue to use its own name after the tie-up.



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