South Carolina: Michelin’s US communications department suffered a
major setback last week with the resignation of vice-president of PR and
government affairs Jim Morton, after 24 years.
Morton leaves the world’s third-largest tyre manufacturer next month to
join Nissan North America as senior vice-president in charge of
administration and finance.
Michelin is filling the post by promoting US PR director Michael
He joined the company last April from insurance and broadcasting company
Liberty where, as vice-president of corporate communications, he oversaw
corporate, financial, employee and marketing communications.
’Jim being tapped by Nissan for such an important post is a recognition
of his outstanding capabilities,’ said Fanning, who is hoping to fill
the vacant PR director post immediately and is considering internal and
One factor behind Morton’s decision to change jobs was the chance to
rejoin his former boss, Carlos Ghosn, who served as chairman and chief
executive of Michelin North America before becoming chief operating
officer of Nissan in 1996. Morton will oversee human resources and
finance as well as communications.