Sao Paulo: Public relations services company PR Newswire has
appointed Patricia Canary to the newly-created role of vice-president
for Latin America.
She starts this week, reporting to the company’s president for the
Americas, Charlie Morin.
Canary, a specialist in sales and corporate communications, has been a
director of the Latin American operation for two years, heading PRN’s
regional expansion and the opening of its Sao Paulo bureau in 1999.
Commenting on the increase in PRN’s work in Latin America in recent
months, she said: ’The volume of news release traffic to hispanic media
in the US and to Latin American media has almost doubled since this time
Canary will head the newly-created Latin American desk from Miami,
running a team of press release distribution staff fluent in both
Spanish and Portuguese.
PRN has links with local services firms across Latin America. The firm
has signed exclusive agreements for distribution with Noticias
Argentinas in Buenos Aires and FinSat in Mexico, while in Venezuela PRN
uses Infoven News Agency. For the rest of the continent the company uses
Knight Ridder’s PressLink service.
Last year it bought Two Ten Communications, the Press Association’s UK
news release distributor.
Canary joined PRN in 1992 in Los Angeles, transferring to Florida the
following year to manage the Miami bureau. Before joining PRN, she
headed PR for oil firm Atlantic Richfield’s Arco-Graphite motor oil
brand. She has also worked for Malaysian Airlines and Toyota Motor Sales
in a career spanning 40 years.