Propeller wins Bic Razors on-pack promotion PR role

Bic Razors has appointed Propeller Direction to handle consumer PR for its on-pack instant-win promotion ’Blade Runner’.

Bic Razors has appointed Propeller Direction to handle consumer PR

for its on-pack instant-win promotion ’Blade Runner’.



The six-month account was awarded following a four-way pitch understood

to have included Harvard, Marbles and Axiom.



The account will be led by senior account manager Maria Gadsdon and

client services director Marilyn Wicks, reporting to Bic communications

manager Alison MacFarren.



Campaign activity will target regional press and broadcasters and

features roller-blading women encouraging men to be shaved to generate

coverage for the promotion, which offers prizes of jeeps, scooters or

mountain bikes.



Bic, the UK arm of the French company, uses no other PR agencies in the

UK, but has told Propeller to consider this project a trial run for

future work on offer.



The promotion appears on 250,000 packs of double-bladed disposable

razors and 4 million packs of single-blade ones.



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