In a bid to combat the industry-wide problem of staff churn,
Manning Selvage and Lee is investing pounds 1.5 million per year in a
continuous professional development programme which it will actively
market as a point of difference.
MS&L said the scheme will benefit clients as it means quality staff are
attracted and retained. ’We intend to measure this programme
quantitatively,’ said chairman and CEO Lou Capozzi. Recruitment will be
based specifically on the idea of working for a company which develops
staff careers, he said.
’We are 100 per cent sure that clients will see this as a good thing.
One of the main criteria for selecting a PR agency is the quality of the
team. The thing that clients hate most is turnover (of staff) on their
Alasdair Sutherland, executive vice-president of corporate development,
admitted that no target for reducing staff turnover has been set,
although the scheme is aimed at bettering MS&L’s current record. In
1998, the agency’s US operation hired 180 people and lost 110, he
The training programme, which comprises 100 modules including financial
planning, pitching and strategic development, will be handled by a
mixture of senior staff and outside consultants. Career paths will be
planned and monitored and individuals’ performance will be reviewed by
bosses, peers and staff.
MS&L aims to recoup its investment by reducing spend on recruitment due
to lower staff turnover; and increased fees from superior work sold by
better quality people.