United Technologies Corporation (UTC), has appointed Biss Lancaster
to lead a European PR campaign as part of a multi-million pound,
fully-integrated communications programme won by parent company Euro
RSCG International Communications.
The PR account will be led by Belinda Taylor, who heads Biss Lancaster’s
corporate communications group following the agency’s restructure (PR
Week, 31 March). She reports to Larry Gavrich, vice-president
communications, who is based in UTC’s Connecticut head office.
The account was won after a competitive pitch undertaken by Biss
Lancaster along with advertising agency and sister company Euro RSCG
Biss Lancaster’s remit includes media relations, sponsorship and
internal communications. It will also be working with fellow Euro RSCG
agencies ABC in Germany and Euro RSCG Corporate in France.
Research has revealed that although the component parts of UTC are well
recognised in Europe, the corporation itself is little-known. It is the
world’s 125th biggest corporation, with worldwide revenues of over
pounds 15 billion.
UTC’s businesses include Pratt and Whitney, which makes aircraft engines
and Otis, the elevator/escalator company. United Technologies uses
Burson-Marsteller for PR in the US.