Cardiff University’s external relations head, Brian Richardson has
begun implementing a strategy to raise the profile of the university and
its research by strengthening the in-house PR team with the appointment
of Andrew Weltch as a second PR manager. Weltch’s role will be to
maximise the exposure of the university’s research achievements among
businesses and at Government level. He will work closely with academic
departments to ascertain and execute their PR needs in addition to
managing all aspects of their communication with external bodies.