The new structure brings together a series of 'mini-comms' teams across the local authority into a 45-strong centralised department, reducing staff headcount by about 20. The council has been reviewing comms and marketing operations over the past to make them more strategic and cost-effective.
Head of communications Tim Seamans said: 'Times are going to be challenging financially and we need to ensure we get the best value.' He said the new department would work in a style 'more akin to an agency set-up'. It will initially save about £250,000 in annual running costs, he said.