Posted by Jim Horton
12 July: Spain's World Cup victory was the latest in a PR triumph for soccer.
Only the Olympics come close to the sports fever that sweeps countries when the World Cup matches are played. The growth of both events was gradual and took decades, but today the role of both organisations is to protect image, to keep a good thing going without scandal or other action that would scar the populist flavour of the events.
THE FERAL APPROACH
Posted by Wadds
9 July: What has been surprising has been the nonsense on social networks. Twitter has spawned a genre of Moat gags, minute-by-minute updates speculate his movements and the population of Rothbury is the butt of idle comment. Facebook has a Raoul Moat group page with nearly 17,000 members.
SOCIAL MEDIA AGE
Posted by Francine Hardaway
8 July: If you are still sending out press releases over the wire headed 'press release' or 'for immediate release', you are just setting yourself up for rejection, according to a panel of journalists at today's Social Media Summit in San Francisco. For most of these young journos, the days of press releases for assignment editors are over ... each journalist is encouraged to develop a personal brand, and they're doing it on Twitter and Facebook.