Weber Group set to launch Red Whistle in Europe

The Weber Group International is to launch its specialist consumer technology brand Red Whistle, in Europe.

The Weber Group International is to launch its specialist consumer

technology brand Red Whistle, in Europe.



The division will be headed by Zoe Arden, who is currently deputy

managing director of the Weber Group Europe. Clients will be in the

consumer technology and internet sector - approximately 40 per cent of

the Weber Group Europe’s current roster. Arden said the search was

underway for recruits with a strong consumer background.



Red Whistle’s UK launch is slated for the final quarter of the year.



It will be a separate brand under the Weber Group Europe umbrella. The

brand launched in the US in January this year, with its own office in

San Francisco - the Weber Group Europe is working with this office on

several clients already.



According to Arden, the aim behind Red Whistle is to offer a better

service to clients in this area.



These clients are likely to include Surfmonkey.com, the web portal aimed

at children aged five to 12, which filters out unsavoury web content;

Geoworks, which is a leader in WAP technology; and Palm, which makes

hand-held electronic personal organisers.



In the US, Red Whistle opened with 20 staff and over pounds 2 million in

annualised revenue. Clients range from Fox Interactive to Peets Coffee

and Tea, which sells freshly-ground coffee over the internet.



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