Cairns to embark on brand building PR for Timotei

Elida Faberge has appointed Cairns and Associates to handle consumer PR for the Timotei brand of haircare products. The account was awarded following a three-way pitch, and is worth over pounds 100,000 in fees.

Elida Faberge has appointed Cairns and Associates to handle

consumer PR for the Timotei brand of haircare products. The account was

awarded following a three-way pitch, and is worth over pounds 100,000 in

fees.



Cairns account director Charlotte Clarke will lead the account,

reporting to Sarah Taylor, Timotei’s brand manager.



’We wanted an agency with extensive brand-building experience,’ said

Taylor. ’A substantial programme of investment is planned to support the

Timotei brand during 2000 and beyond.’



PR for Timotei was previously handled in-house. Cairns also handles PR

for Vaseline Intensive Care, another Elida Faberge brand.



The Timotei remit covers the core shampoo, and conditioner brand and the

launch of new variants in the range later this year. Cairns’ brief is to

target 16- to 34-year-old women primarily through campaigns aimed at

women’s consumer magazines.



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