The Advisory Conciliation and Arbitration Service (ACAS) has hired
Citigate Westminster on a six-figure fee to advise it on PR strategy as
part of a wider push to raise the profile of the body and its work among
the public at large.
ACAS, which was established 25 years ago, rose to fame in the late-1970s
and early-1980s as the final route to avert strike action.
According to director of strategy Andrew Wareing, public awareness
levels of ACAS have fallen despite the amount of work it does outside
the area of strike-solving. The biggest part of ACAS’ work is solving
cases before they go to industrial tribunals.
’We settle around 75 per cent of cases before they get to employment
tribunals. More people should be aware of the work we do. We want to
make the most of the human interest angle of the disputes we settle,’
Consequently Citigate Westminster has been handed the brief of
developing a strategy across the organisation which will encourage the
promotion of its work by its own members.
Citigate will consequently take on the role of coaching and monitoring
ACAS staff across all of the regions to promote its successes, deal with
media training and act as a first stop for queries as to how to approach
specific stories, Wareing said.
Citigate will report to Wareing and work in tandem with Adrian Wakeling,
head of information who also deals with press office affairs.