August.One appointed to take charge of Scoot PR

August.One Communications is to handle trade and consumer PR for Scoot UK, the interactive service which matches buyers of products and services with suppliers. The agency replaces Cohn and Wolfe, which declined to repitch. Scoot will continue to work with financial specialist Buchanan Communications.

August.One Communications is to handle trade and consumer PR for

Scoot UK, the interactive service which matches buyers of products and

services with suppliers. The agency replaces Cohn and Wolfe, which

declined to repitch. Scoot will continue to work with financial

specialist Buchanan Communications.



August.One associate director Penny Hawtin will lead the account,

reporting to Scoot UK PR manager Sharon Walker.



Scoot is keen to raise its profile with both individual subscribers and

small businesses. ’The brief is to take the Scoot proposition to the SME

and consumer markets, with a strong emphasis on the new media side,’

Walker said.



At present, transactions are mainly telephone-based, with calls made to

a freephone number. But internet and digital TV services are in place,

and mobile phone technology will also be used in the future.



August.One managing director Tariq Khwaja, said although a number of

people know the brand, they may not have used the service. ’Scoot has

high brand recognition, and we’re telling the story behind it. It is a

big education job. We are bringing the Scoot model into the digital

age.’



Scoot is expanding into Europe, and Walker said there would be new PR

opportunities. The company has operations in Belgium and Holland and

plans to open in France in September, followed by Italy, Germany,

Portugal and Spain.



Walker was appointed at the beginning of the year and is the company’s

first dedicated PR manager. August.One will work closely with Scoot’s

sales promotion and advertising agencies, she said.



August.One has picked up a variety of dot.com clients in the past month,

including employment service PlanetRecruit, web designer Bluewave, and

MyMovies.net.



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